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Privacy Policy

Effective Date: 26 May 2026

1. Introduction

Welcome to SMAQO. We respect your privacy and are committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable European laws.

2. Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, including:

  • Identity Data: First name, last name, or similar identifiers.
  • Contact Data: Email address, physical location (ZIP Code/City) if provided in our lead generation forms.
  • Technical Data: IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system.

3. How We Use Your Data

We use your data strictly to:

  • Notify you of product launches when you opt-in to our "Store Locator" waiting list.
  • Respond to your direct inquiries sent through our contact forms.
  • Improve our website, products/services, marketing, and user relationships.

4. Data Security & Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for.

5. Your Legal Rights

Under certain circumstances, you have rights under EU data protection laws in relation to your personal data, including the right to request access, correction, erasure, or restriction of processing. To exercise any of these rights, please reach out to us using the contact details below.

6. Cookies & Analytics

We use cookies to make the site work and — with your consent — to understand how visitors use it. You control this via the cookie banner shown on your first visit; you can change your mind any time by clearing the smaqo-cookie-consent entry in your browser's site storage and reloading the page.

6.1 Essential cookies

Strictly necessary for the site to function (e.g., remembering your language preference and your cookie consent choice). These cannot be disabled.

6.2 Google Analytics 4

If you click “Accept All” on the cookie banner, we activate Google Analytics 4 (GA4) with property ID G-SMQ8K2FJWN. We implement Google Consent Mode v2, which means:

  • Before consent: no analytics cookies are set. GA receives only anonymous, cookieless pings.
  • After consent: GA sets the cookies _ga and _ga_G-SMQ8K2FJWN in your browser. These help us measure page views, sessions, device type, country-level location, referral source, and session duration.
  • IP anonymisation is enabled by default on GA4 — we never receive your full IP address.
  • We do not use advertising cookies, remarketing, or cross-site tracking.
  • Data is processed by Google LLC under the EU Standard Contractual Clauses.

Independently of your cookie choice, our hosting provider (Vercel Inc.) collects anonymous page-performance measurements (Web Vitals such as load and interaction timing) via Vercel Speed Insights. This uses no cookies and no user identifier, cannot be linked to you, and is used solely to keep the site fast.

6.3 How to opt out

7. Contact Us

If you have any questions about this privacy policy or our privacy practices, please reach us via our contact form or by post at the address below.

Smaqo Foods AB · Folkungagatan 16, 411 02 Göteborg, Sweden · Org.nr 559522-1499